As a lead designer at Tourmo, I spearheaded the redesign of the Tourmo Mobile App to enhance user engagement and improve the overall experience. Designed primarily for drivers and managers in fleet operations, the project demanded an intuitive interface tailored to meet their specific needs. The redesign prioritized usability, accessibility, and visual consistency, reflecting the core values of the Tourmo brand while addressing evolving user needs.
The app is used by tens of thousands of drivers and managers across various industries, with the redesign delivering measurable improvements in operational efficiency and user satisfaction.
Lead UI/UX Designer
8 Months
Redesigned the Tourmo Mobile App to significantly enhance the user experience for fleet drivers and managers. The app supports key operational needs, including real-time updates, activity monitoring, and coaching, with a focus on usability and efficiency.
Create a user-friendly, accessible, and cohesive mobile experience that aligns with Tourmo’s vision and business goals while addressing the challenges of designing for smaller screens.
Conducted user research with Tourmo’s Head of Product Management and the Commercial Team to identify behaviors, needs, and pain points.
Prioritized actionable features: a simplified home screen for drivers and robust tools for managers to monitor and coach in real time.
Developed detailed frameworks and interactive prototypes to align design principles with user needs and business objectives.
Iteratively refined designs in collaboration with Product, Development and Sales teams, addressing technical constraints and gathering feedback.
Balanced dense, critical information within limited screen space.
Ensured seamless adaptation from web app to mobile without compromising usability or functionality.
Work with the constraints presented by Material UI library (MUI).
Improved driver interaction rates and reduced driving incidents, as noted by client feedback.
Enhanced operational efficiency for managers, reflected in higher task completion rates and client satisfaction.
“Your focus on usability is paying off. We’ve seen significant improvements in how our drivers interact with the app. It shows in the reduction of incidents."
"This update has been a major step forward. We’re enabling users to get to key insights faster, and that’s resulting in higher retention rates and stronger relationships with our clients"
“That’s great. It is exactly what we were looking for."
Developed expertise in designing complex interfaces for smaller screens.
Gained valuable experience aligning design solutions with user needs and business objectives.
Reinforced the importance of adaptability and iterative feedback in creating user-focused solutions.
Figma
Invision
Usability Testing Plataforms
